IBM 00M-664 : IBM Rational Enterprise Modernization Sales Mastery Test v2 Exam
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Exam Number : 00M-664
Exam Name : IBM Rational Enterprise Modernization Sales Mastery Test v2
Vendor Name : IBM
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IBM Modernization learn
Tom Rosamilia has had a astounding profession via most any measure, however is especially notable in the tech industry, the place employment tends to be extremely peripatetic. After graduating from Cornell university in 1983 with levels in computer science and economics, Rosamilia joined IBM the place he labored in programming, software and product development, and administration roles. In 1998, he became named VP of IBM’s z series S/390 (mainframe) utility construction.
throughout right here years, Rosamilia served as vice president or usual supervisor in a couple of IBM application and hardware organizations, unless 2013 when he became SVP of IBM methods & technology neighborhood and IBM integrated provide Chain. In 2015, he changed into named SVP of IBM methods and had global responsibility for all features of IBM’s servers and storage as smartly because the company’s international enterprise partners organization.
In July of this year, Rosamilia grew to become SVP of IBM utility where he directs product design and investment method, knowledgeable labs, global utility product development, advertising and marketing and container operations throughout the business’s sizeable utility portfolio, together with essential product brands similar to Watson, Db2, Cognos, QRadar, and Cloud Paks. He additionally leads the business’s cybersecurity mission.
I recently interviewed Tom Rosamilia about his existing
senior management position, and discussed how IBM’s efforts in hybrid cloud, artificial intelligence, safety and different areas advantage customers and partners, and differentiate the business in extremely competitive international markets
Pund-IT: Let’s begin with your accurate circulation to a new function: SVP of IBM software. can you describe your job, your regular duties and focus areas?
Rosamilia: My function is operating IBM’s application enterprise, which contains overseeing their product design and investment method, international application product building, their skilled Labs crew of software consultants, and advertising and container operations. i am additionally chargeable for cybersecurity throughout IBM.
Our product portfolio contains AI-powered software that can support shoppers predict, automate, modernize and at ease their operations, and it’s delivered by the use of IBM Cloud Paks, “containerized” software that hastens software modernization with pre-integrated facts, automation and safety capabilities. Their Cloud Paks run on purple Hat OpenShift, which allows for them to be deployed across hybrid cloud environments.
Pund-IT: What does that imply in purposeful phrases? What merits can groups understand with the aid of working with IBM?
Rosamilia: Their application is designed to support their purchasers modernize and digitize their corporations. The world pandemic has led to an elevated urgency for clients to transform how they habits business – with many attempting to do the equal of 10 years of digitization in lower than a year. This comprises fast adoption of latest company fashions, infused with analytics and AI to automate redundant tasks, observe precise-time insights, and drive efficiencies that allow for better-cost work. additionally, customers are actually managing applications and information throughout diverse clouds with numerous carriers.
Pund-IT: Cloud is meant to make lifestyles simpler for groups. as a substitute, it appears to have resulted in a number of accurate challenges.
Rosamilia: in this hybrid, multicloud world, purchasers need consistency across their platforms. With IBM software, they will aid them manipulate their statistics no remember where it's (with Cloud Pak for records and statistics fabric); they will help them operate correctly and control networks (with Automation and AIOps capabilities); and they will cozy all of it (with Cloud Pak for safety and its “Zero have confidence” architecture).
Pund-IT: throughout IBM’s fresh salary name, CEO Arvind Krishna focused on the essential roles that hybrid cloud and AI play in the business’s imaginative and prescient. Why are hybrid cloud and AI important to IBM, and the way do these applied sciences complement and Boost one a different?
Rosamilia: throughout each industry, enterprises are the usage of technology to redesign enterprise approaches. These digital transformation initiatives are enabled via AI and a hybrid cloud ambiance. Hybrid cloud is the fact for businesses today; in reality, in accordance with their latest IBV analyze, virtually 98% of respondents are the usage of hybrid or multicloud architectures from diverse cloud providers. additionally, according to their global AI Adoption Index 2021, basically ninety p.c of IT execs say being in a position to run their AI tasks at any place the information resides is essential to the expertise’s adoption, meaning they have facts and workloads running on assorted public clouds, inner most clouds, and on premises. On precise of that, they're dealing with stringent regulatory and safety necessities.
To stay aggressive, corporations deserve to be able to use AI to unencumber actual-time cost from their statistics anyplace it resides. That’s why hybrid cloud and AI are significant to their approach, and why we’ve invested in utility like their IBM Cloud Paks — that are all developed on crimson Hat OpenShift – in order that shoppers can write once and run any place.
Pund-IT: I believe hybrid cloud is a pretty good instance of how IBM reinforces biological R&D with creative acquisitions, like the 2019 purchase of red Hat. could you speak a bit of concerning the merits the enterprise and its shoppers have received from dynamic building and acquisitions?
Rosamilia: The innovation you see in their software portfolio is fueled with the aid of a mix of the robust pipeline of organic R&D coming into items from IBM research as well as strategic acquisitions.
Our contemporary work in automation is a superb example. We’ve made a sequence of bold strikes to position IBM as a one-stop shop for conclusion-to-conclusion AI-powered automation capabilities. These include every thing from robotic procedure automation (RPA) to AIOps to application networking — for company and IT, all developed on crimson Hat OpenShift. in the RPA market, we’ve bought WDG Automation and MyInvenio, and endured to make investments in the Cloud Pak for company Automation. In AIOps, they launched the IBM Cloud Pak for Watson AIOps in 2020, which is developed on underlying innovations from IBM research; to complement that, they acquired Turbonomic and Instana, giving us an area in application, infrastructure and community observability.
Pund-IT: while providers commonly talk about the financial price of strategic acquisitions, it is much less commonplace for them to discuss the synergies between these offers and current R&D.
Rosamilia: This mixture of R&D and acquisitions is helping their purchasers use AI-powered automation to drive enterprise value and new efficiencies. We’re giving their shoppers full-stack observability of their entire commercial enterprise across any hybrid cloud infrastructure. In doing so, we’re assisting them retailer funds by using optimizing cloud elements and giving them the capability to follow AI to their IT environments to quite simply determine and remediate issues.
Pund-IT: Do valued clientele be mindful IBM’s hybrid cloud & AI cost proposition up front? Do they see it as a natural extension or evolutionary step from the company’s past offerings and capabilities?
Rosamilia: IBM has a century-long background of assisting companies modernize and harness information to help them make better enterprise choices. shoppers are in the early tiers of their AI journeys, and as they growth, they’re turning to IBM as a accomplice with adventure, trade knowledge, and decades of have faith in managing their facts.
Our method round hybrid cloud and AI is resonating with shoppers. in case you ask an IT knowledgeable nowadays about their greatest situation when assessing AI carriers, they cite the capability to run their AI anywhere they should as greater essential than every other ingredient besides believe. They made the strategic resolution a number of years ago to permit IBM Watson to run anyplace – on any public cloud, deepest cloud or on premises with IBM Cloud Pak for records and purple Hat OpenShift. This allows purchasers to deliver AI to anyplace their information resides – across any cloud – assisting them unearth hidden insights, automate approaches, and subsequently force business performance. This approach units IBM apart available in the market.
Pund-IT: what's IBM’s strategy for Hybrid Cloud utility? What are the foremost components (e.g. Cloud Paks, statistics & AI, Automation, and so forth.) and the way do these align along with your and IBM’s imaginative and prescient of what valued clientele need?
Rosamilia: during this hybrid multicloud world, their valued clientele need consistency across all of their systems – no matter if they're public, private or on premises, and whether or not they’re working with companies like IBM, AWS, Microsoft or others. With IBM utility, they will assist clients achieve that consistency and the merits that come together with it.
Pund-IT: What are the steps in that method?
Rosamilia: First, they aid consumers access and manipulate their records the place it lives – to get greater cost out of their information and predict effects. they have Cloud Pak for records, which includes information textile, to support shoppers manage their information throughout hybrid multicloud environments and make sense of it – regardless of the place the information resides. consequently, consumers can take latency and value out of the equation.
With IBM Maximo software Suite, shoppers can function predictive upkeep, reducing downtime, waste and consumption. They also recently added the IBM Environmental Intelligence Suite, making it simpler for valued clientele to predict and respond to climate and climate risks and assess their carbon footprint.
second, they aid customers operate correctly and manage networks with their Automation and AIOps capabilities. There are a couple of key items here: IBM Cloud Pak for business Automation, which embodies robotic procedure automation and business automation; IBM Cloud Pak for Watson AIOps, which automates IT capabilities; and IBM Cloud Pak for network Automation, brought prior this yr to assist simplify adoption of 5G, which is being deployed by using shoppers equivalent to DISH network and Telefonica. This also encompasses items like Watson Assistant and Watson Discovery, which can be helping companies like CVS health use AI and automation to create potent client care solutions. We’ve additionally improved their portfolio in this area with key acquisitions like Instana and Turbonomic.
Third, they secure all of it. they are working on moving valued clientele from detecting threats at the edge to being in a position to function on a zero-have confidence foundation. With their protection features and software, they can deliver a 0 have faith architecture that gives their valued clientele self belief in the insurance policy and privateness of their information throughout their panorama. With scaling capabilities like Cloud Pak for security, and different excessive-cost items like QRadar, Guardium and verify, valued clientele can manipulate their security purposes and facts across hybrid cloud environments.
Pund-IT: Are there every other broader dreams or center of attention areas inside IBM’s strategy?
Rosamilia: We’re additionally assisting purchasers modernize their systems and applications for greater business agility. tips architectures and applications need to be decentralized, open, and adaptive. All of their Cloud Paks, which might be constructed on pink Hat Open Shift and red Hat business Linux, convey contemporary, cloud-native functions for valued clientele that can run on any cloud or on premises.
We bring it all together with the aid of assisting architect and design application solutions for their clients by the use of IBM storage (co-growing with consumers), their expert Labs (IBM product experts integrated with IBM’s engineering labs), and IBM Consulting.
Pund-IT: AI is an area where IBM made a formidable entry (by the use of the public appearances of Watson on Jeopardy! in 2011) however because then AI initiatives from corporations, like Google, Amazon and Apple have performed a more robust public profile. How do IBM’s AI efforts and its go to market strategy vary from other providers’ choices?
Rosamilia: They developed a thesis several years ago about how the needs of AI for enterprise would range from customer AI. AI for company is all about enabling companies to modernize quite simply, more desirable predict effects, automate at scale, and at ease their companies. We’re focused on innovating throughout the 4 key capabilities that are critical for companies seeking to scale AI: herbal language processing, believe, automation, and the potential to run any place.
Pund-IT: How has implementing that thesis impacted IBM and its customers?
Rosamilia: Their laser focus on these core areas is working. over the past decade, IBM’s AI has been infused all over the place – grown from research, to experimentation, to a scaled capability it truly is optimized for a hybrid cloud environment so it runs any place on red Hat OpenShift. We’ve had greater than forty,000 customer engagements with Watson – leveraging items like Watson Assistant, Watson Discovery, and others – across 20 different industries; and consumers like Anthem, credit score Mutuel, CVS health, Kroger, GM financial, HSBC, Vodafone, DISH network, Telefonica, and more are turning to IBM application and features as they transform core strategies.
Pund-IT Many individuals find out about IBM utility brands, like Db2 and Watson but some are doubtless less prevalent with Cloud Paks. How would you describe those options and how they fit into the enterprise’s strategy and market plans?
Rosamilia: IBM Cloud Paks are a crucial a part of the IBM application portfolio. they're AI-powered utility for hybrid cloud that are designed to aid their shoppers speed up utility modernization with pre-integrated records, automation and protection capabilities. Cloud Paks are built on accurate of pink Hat OpenShift so customers can installation them on something cloud or on-premises environment that they need.
we have six IBM Cloud Paks for shoppers nowadays that target particular use situations: information, business automation, network automation, safety, integration and AIOps. And the Cloud Paks encompass and integrate with some of their most widespread utility brands – Db2, Watson, Cognos, QRadar, assess, and greater. The Cloud Paks are additionally backed by means of a broad ecosystem of open source and third-birthday celebration technologies from partners like Palantir and Cloudera, giving consumers the real flexibility and interoperability they want.
Pund-IT: How does AI healthy into the Cloud Paks portfolio and narrative?
Rosamilia: The Cloud Paks are infused with Watson AI as a part of the basis and they take competencies of the existing
improvements from IBM research. Take IBM Cloud Pak for records as an instance. earlier this year, they launched a new information cloth in Cloud Pak for statistics that uses AI to discover, take note, access and supply protection to dispensed statistics throughout assorted environments and helps unify disparate records sources throughout a common facts basis. With the information textile, consumers can virtualize and faucet into their information without moving it, so the time to combine can drop 30 percent, time to install can drop 30 percent, and ongoing preservation can drop 70 percent.
Pund-IT: You’re additionally liable for cybersecurity throughout IBM. The regular upward thrust in high profile cybercrimes, together with assaults on businesses and executive businesses has highlighted the importance of strengthening security for businesses. How is IBM working with customers to accomplish that?
Rosamilia: now's a crucial time for these of us within the safety company. IBM’s 2021 can charge of an information Breach look at found that statistics breaches now cost surveyed agencies $four.24 million per incident on regular – the optimum cost within the 17-12 months historical past of the document. in this space, we’re taking a look at relocating from monitoring threats on the perimeter to basically getting groups to the place they feel they're operating in a nil-have faith environment. That’s the place the IBM Cloud Pak for protection is available in.
A key differentiator for us here is not just the capabilities of the portfolio however the capabilities of their americans. IBM has eight,000 individuals working in safety, 19,000 customers that they serve, and 10,000 patents out there.
Pund-IT: IBM has an intensive heritage of working with international developer communities. How is the enterprise sharing its imaginative and prescient of hybrid cloud and AI with these communities and corporations?
Rosamilia: building potent ecosystems finally helps groups innovate better and with improved efficiency for the benefit of customers. At IBM, we’re dedicated to being ecosystem innovators and fostering a way of life of openness and collaboration – now not simplest amongst their employees, but also with their companions and builders.
A key tenet of that is their dedication to open source, which IBM has supported for decades via opportunities like playing a leading function within the Linux basis that maintains and improves open-source Linux application. They even have a strong center of attention on constructing trust into AI systems, which they believe is highest quality finished in an open source context. That’s why they joined LF AI in 2019 and have open sourced some key applied sciences for AI like their AI fairness 360 toolkit.
Pund-IT: moreover, many or most IBM consumers employ teams of builders, a few of them rather enormous. How is IBM working with these developers and teams related to hybrid cloud and other new applied sciences, and assisting them reside valuable and valuable?
Rosamilia: They trust that a vital part of helping builders continue to increase and be constructive is the potential to hone new expertise, and to help them discover opportunities to use their advantage on projects that are in my opinion significant. That’s why my colleague Bob Lord launched call for Code, which to this point has partnered with four hundred,000 builders and records scientists in 179 international locations to create tech for good. they're constructing options to help small farmers control water use and crop yields and aid first responders find victims of natural mess ups. builders are difficulty solvers and at IBM they supply them alternatives to assist remedy the world’s greatest and most complex issues.
Pund-IT: all the way through an past discussion, you outlined that IBM appears for “an innovator’s margin” as a means of “featuring differentiated, considerable value.” Is that still proper nowadays? in that case, can you offer some examples?
Rosamilia: At IBM, a core value is being able to help their purchasers put together their enterprise for what’s subsequent, and their innovation margin is an important a part of that. They maintain a robust pipeline of improvements from IBM research that we're commercializing in their utility items.
for instance, Watson Assistant was borne out of the natural language processing (NLP) developments that began at IBM analysis. We’re now carrying on with to refine their NLP choices the use of extra insights from their researchers’ tutorial work and breakthroughs like challenge Debater.
another instance is Watson Orchestrate, which they announced this yr. Watson Orchestrate is a new superior AI offering that makes use of automation and NLP to aid personnel with initiatives through their other enterprise tools like Slack and Salesforce. in the box of desktop imaginative and prescient, their researchers are developing new AI in a position to detecting cracks in roads and bridges.
Pund-IT: IBM has been particularly seen in its guide for range in each the business and the larger tech industry. How did you turn into the senior government sponsor for the IBM Hispanic group? What types of actions are worried? How do you view IBM’s diversity efforts and why are they so critical?
Rosamilia: As a senior chief of the IBM business, I supply you the option to develop into an influential ally to distinctive communities across IBM. About 10 years ago, i was invited to develop into the senior government sponsor for the Hispanic community, and it’s been a fantastic experience up to now. My position as the senior government sponsor is to deliver guide and alliance for the neighborhood as a whole, however additionally for the individuals who make up the neighborhood and are future leaders of IBM.
Pund-IT: How is this effort progressing?
Rosamilia: The Hispanic / Latino neighborhood inside IBM continues to force progress for both IBMers and the communities where they reside. through a variety of training, mentorship, sponsorship and profession construction opportunities led through the Hispanic Council, Hispanic / LatinX talent have entry to consultants, knowledge and components that can aid them pursue and understand their full potential in STEM and have an have an impact on on the world. I’m happy with the growth we’ve made, which we’ve posted in IBM’s 2020 variety & Inclusion document, but there’s greater to do.
Pund-IT: You’re also chair for IBM’s COVID-19 Response group. Given the huge influence the pandemic has had on individuals, groups and industries worldwide, are you able to talk about one of the crucial efforts the Response crew has undertaken?
Rosamilia: At IBM, they manipulate a global staff with greater than 250,000 employees, so there became a crucial fundamental to get this correct. Early in the pandemic, a key priority was making bound as many employees as possible had been capable of work from home, growing the infrastructure and new gold standard practices for them to do that, whereas additionally making bound that they were supported.
because of their hybrid cloud-enabled digital workplace, IBM tailored virtually in a single day to ninety five % faraway work in 2020. They provided wide worker schooling and access to collaboration equipment like Trello, Mural, Slack and Webex. And, with a eager focal point on worker health and well-being, they provided new advantages and practicing to 30,000 managers in empathetic management and centered a 24×7 “Ask health & safeguard” crew to address questions and considerations.
Pund-IT: Has IBM’s Covid-19 response impacted customers in any manner?
Rosamilia: They also worked to adapt the learnings from this event into substances for customers, from their return-to-work playbook and new offerings to help shoppers manage issues like space, vaccine and masks compliance, and social distancing.
Pund-IT: eventually, IBM’s vision for hybrid cloud and AI-enabled (or analytically-pushed) automatic services brings to intellect the On Demand initiative that IBM and its strategic companions launched some two many years ago. Has the industry at last achieved On Demand and the whole price of compute delivered and consumed as a utility-like carrier? If now not, what nevertheless must be executed?
Rosamilia: one of the most precise challenges we've needed to navigate is how to move companies forward when they could’t get all the substances they want and/or can’t get the entire appropriate employees with the appropriate potential they want. utility is continuing to support us remedy these complications, from AI that can assist less skilled employees study from more experienced ones to AI that’s assisting control name centers right through public fitness crises.
there's extra work to be finished to creating the benefits of AI greater ubiquitous, greater impactful and extra understood, however we’re making amazing progress. as an example, their work within the area of believe, in making sure that AI is devoted and explainable, and that it’s deployed in a method that ensures the merits attain everyone, now not just a handful of industries, corporations, or people.
Pund-IT: Thanks, Tom. I recognize you sharing your time and insights.
Rosamilia: You’re welcome, Charles. It become decent to talk with you.