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Oracle 1Z0-226 : Inventory and Order Management Fundamentals Exam

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The Dragonfly effect | 1Z0-226 test Cram and test Questions

Sameer Bhatia was all the time respectable with numbers. When he turned into in his 20s, the Stanford institution grad came up with an creative algorithm that formed the basis of MonkeyBin, his widely wide-spread buyer barter marketplace. through 31, the Silicon Valley entrepreneur was newly married and working a cell gaming enterprise.

Then, on a hobbies enterprise travel to Mumbai, Bhatia started to believe below the weather. He lost his urge for food and had obstacle breathing. Bhatia chalked it up to the one hundred-diploma weather and insufferable humidity. After a seek advice from to a doctor at one in all Mumbai’s main hospitals, despite the fact, blood checks confirmed that Bhatia’s white blood phone count became wildly out of whack, and there were “blasts” in his cells. His medical professional instructed him to return home to are seeking for clinical medicine. Upon entering the U.S., Bhatia turned into admitted to the Robert timber Johnson institution medical institution in New Brunswick, N.J. He become clinically determined with Acute Myelogenous Leukemia (AML), a melanoma that begins in the bone marrow and is characterized by means of the fast growth of abnormal white blood cells that intrude with the creation of general blood cells. AML is essentially the most typical acute leukemia affecting adults.

Bhatia turned into dealing with the hardest challenge of his life. Half of all new instances of leukemia outcome in demise. but Bhatia became decided to beat the percentages and get more advantageous. After a couple of months of chemotherapy and other pharmacological medication, docs told Bhatia that his handiest closing medication choice could be a bone marrow transplant—a process that requires finding a donor with marrow having the same human leukocyte antigens as the recipient.

as a result of tissue kinds are inherited, about 25 p.c to 30 percent of sufferers are capable of finding a perfect match with a sibling. The ultimate 70 p.c have to flip to the national Marrow Donor program (NMDP), a countrywide database with greater than eight million registered individuals.

sufferers requiring a transplant are obviously to suit a donor of their own ethnicity. That wasn’t a promising scenario for Bhatia. He had a rare gene from his father’s facet of the household that proved extraordinarily intricate to match. After typing his brother, his fogeys, and all of his cousins, the closest they acquired turned into a 2/eight healthy. much more worrisome turned into that of the tens of millions of registered donors within the NMDP, simplest 1.4 % are South Asian. as a result, the odds of Bhatia finding a perfect in shape were 1 in 20,000. Worse, there were few other areas to seem. One would suppose that a match can be discovered conveniently in India, the place Bhatia’s family turned into in the beginning from. however India doesn't have a national bone marrow registry. now not a single match surfaced anyplace.

Bhatia’s quest to find a donor healthy is a story of the modern power of social expertise. Most of us are inundated every day with e-mails, video clips, blog posts, and on-line invites to participate in campaigns—pleas they generally ignore. Yet some social media-pushed campaigns are so compelling that they beat fantastic odds or cause millions to behave. They call this phenomenon of the use of social technology for have an effect on the “Dragonfly effect.” it's a technique that coalesces the focal aspects of their careers—analysis and insights on buyer psychology and happiness with purposeful procedures for infectious motion. The Dragonfly impact is also an outgrowth of a category taught on the Stanford Graduate faculty of business, which introduced together students engaged in social media and an ecosystem of collaborators together with Silicon Valley entrepreneurs, buyers, and school and students from Stanford’s Hasso Plattner Institute of Design. no longer most effective did the type show that americans are clamoring for tactics to make use of social media for social respectable, but it surely also Checked their perception that there's a replicable framework to obtain this intention.

Why the dragonfly? The dragonfly is the most effective insect in a position to propel itself in any route when its four wings are working in concert. It symbolizes the magnitude of integrated impact and is corresponding to the ripple impact—a term utilized in economics, sociology, and psychology to indicate how small acts can create large change. To us, the Dragonfly impact shows how synchronized ideas can also be used to create rapid transformations through social media.

The system depends on 4 primary advantage, or wings: 1) focal point: identify a single concrete and measurable aim; 2) grab attention: reduce during the noise of social media with anything authentic and noteworthy; three) have interaction: create a personal connection, having access to better feelings, compassion, empathy, and happiness; and 4) take motion: allow and empower others to take action. all through this process, they use the tools of design considering, a inventive approach to experimenting with and increase concepts.1 Design considering meshes with the Dragonfly system since it immediately takes americans via a sequence of steps, beginning with empathy and moving to speculation creation and then to rapid prototyping and checking out.

Wing 1: center of attention Your goal Bhatia’s circle of chums, a group of younger entrepreneurs and authorities, reacted to the information of his prognosis with an unconventional strategy. “We realized their decisions have been between doing something, anything, and doing something seismic,” says Robert Chatwani, Bhatia’s best friend and business companion. The chums determined they'd attack Bhatia’s ailment as they'd any business problem. It came down to operating the numbers. if they campaigned for Bhatia and held bone marrow drives all the way through the country, they could boost the number of South Asians in the registry. The best challenge changed into that to play the chances they needed to register 20,000 South Asians. They figured that this changed into the most effective strategy to discover the fit that might store his existence. The most effective difficulty: medical doctors advised them that that they had a count of weeks to get the job executed.

Bhatia’s chums and family unit (group Sameer) essential to work quick and they crucial to scale up. Their approach: faucet the vigor of the information superhighway and center of attention on the tight-knit South Asian group to get 20,000 South Asians into the bone marrow registry, instantly. one among Chatwani’s first steps changed into to jot down an electronic mail with a clear name to motion. within the message, he did not ask for assist; he with ease told americans what changed into vital of them.

dear chums, Please take a second to read this electronic mail. My pal, Sameer Bhatia, has been diagnosed with acute myelogenous leukemia (AML), which is a cancer of the blood. he's in pressing want of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years ancient, and bought married remaining year. His analysis become confirmed simply weeks in the past and caught us all abruptly considering he has at all times been in top circumstance. Sameer, a Stanford alum, is established to many for his efforts in launching the American India foundation, assignment Dosti, TiE (Chicago), a microfinance fund, and other factors focused on helping others. Now he urgently needs their support in giving him a brand new hire on life. he's present process chemotherapy at existing but needs a bone marrow transplant to preserve beyond the following few months. happily, that you could help. Let’s use the vigor of the web to store a lifestyles.2

Robert then prompt readers to do three things. First, he advised them to get registered through an easy cheek swab look at various. He gave a link to areas where this may well be accomplished. 2nd, he instructed readers to spread the be aware. Third, he advised americans to be trained greater with the aid of travelling the web page install to aid Bhatia. On it had been more details on the way to organize one’s own force and assistance about AML, plus generally asked questions about registering. Robert despatched the e mail to Bhatia’s closest chums and company colleagues—about 400 to 500 individuals, together with fellow entrepreneurs, traders, South Asian household, and faculty chums. And that set of chums forwarded the e-mail to their own networks, and the like. inside 48 hours, the email had reached 35,000 individuals.

Bhatia’s friends soon realized that yet an extra man of their ecosystem had currently been diagnosed with the same disease—Vinay Chakravarthy, a Boston-primarily based 28-12 months-historical health practitioner. Bhatia’s pals immediately partnered with group Vinay, an inspiring neighborhood of people who shared the equal intention as team Sameer. collectively, they harnessed internet 2.0 social media structures and features like fb, Google Apps, and YouTube to collectively campaign and cling bone marrow drives far and wide the nation.

Their intention changed into clear and their crusade was below method. within weeks, in addition to the country wide drives, team Sameer and group Vinay coordinated bone marrow drives at more than 15 San Francisco Bay enviornment groups, together with Cisco, Google, Intel, Oracle, eBay, PayPal, Yahoo, and Genentech. Volunteers on the East Coast began the usage of the documents and collateral that the teams developed. After eleven weeks of focused efforts that covered 480 bone marrow drives, 24,611 new individuals have been registered. The groups recruited three,500 volunteers, done more than 1 million media impressions, and garnered a hundred and fifty,000 company to the websites. “this is the biggest crusade we’ve ever been worried with,” says Asia Blume of the Asian American Donor program. “other patients may register possibly a thousand donors. They in no way imagined that this campaign would blow as much as this extent.”

perhaps probably the most crucial influence linked to the crusade, youngsters, become the discovery of two suits: one for Bhatia, one for Chakravarthy. In August 2007—only just a few months after the kickoff of the campaign—Chakravarthy found a close suit. Two weeks later, Bhatia was notified of the discovery of a perfect 10 of 10 in shape. Judging from the timing of when the donors entered the database, each Chakravarthy and Bhatia’s suits have been an immediate outcomes of the campaigns.

one of the vital main explanations crew Sameer succeeded turned into its potential to center of attention. They didn’t get lost within the dimension of their challenge. They didn’t are attempting to check in every single South Asian in the San Francisco Bay enviornment. as an alternative they focused on those who were well connected to others and who could relate to Bhatia and his story. these sorts of individuals had been easy to establish, and the scope of the challenge rapidly got here into focus. in all probability most excellent became that team Sameer and crew Vinay didn't stop with simply Bhatia and Chakravarthy. sooner or later, team Sameer and group Vinay expert a inhabitants concerning the value of fitting registered donors while changing the manner registries work. principally, they got here up with a blueprint for saving lives—one which could be replicated.

Wing 2: seize attention now not each social media campaign can seize attention through existence-or- dying reviews. Most should provoke via originality or take americans abruptly. consider the Coca-Cola Co. In 2009 the business changed into looking for a new strategy to hook up with younger buyers. Spending on average media or tremendous Bowl adverts could be predictable. in its place, they veered far from what might have been predicted and delivered the “Happiness computer.” simply earlier than final tests, Coke put in a vending desktop in a cafeteria at St. John’s college in Queens, N.Y. instead of allotting ordinary sodas, besides the fact that children, the desktop dispensed surprises. When a student paid for one Coke, she bought many Cokes … after which received different treats as smartly: plants, a pizza, balloon animals, and even a ten-foot sandwich.

The students within the cafeteria had been delighted by means of the surprises, which brought out the optimal in them. They shared the treats with fellow students. Coke posted a video on YouTube and marketed it with a single tweet: “Would you adore a Coca-Cola Happiness computer? Share the happiness … share the video.” 3 inside two weeks, the video had been watched 2 million instances. youngsters usual Coke ads, akin to these positioned on American Idol, would profit more advantageous attain, Coke’s preliminary records indicate that the Happiness machine has had a more meaningful affect on consumers. Coke spent under $50,000 on the video and proved the vigor of shock as a tool to establish a deep emotional connection.

Or consider Nike, which in early 2010 partnered with social marketer (crimson) to launch the (pink) laces campaign on World AIDS Day. Nike created attractive (crimson) shoelaces, donating 100% of the sale proceeds to battle AIDS. Working with Twitter, they put an merchandise on the Twitter homepage promotion the stream and grew to become the text of all tweets crimson that blanketed the hashtag #purple or # laceupsavelives.4 To ignite the Twitter community, they enlisted celebrities such as Serena Williams, John Legend, Ashton Kutcher, and Chris Rock to send here tweet (or their personal version): “these days is World AIDS Day. together they can battle AIDS through sports, www.nikefootball.com/crimson #purple #laceupsavelives.” Nike almost staged a digital flashmob with the aid of those influencers who had been related to tens of millions of americans. within sooner or later, they reached greater than 10 million americans with their message, turned more than a half million tweets purple by utilizing the promoting’s hashtags, and made World AIDS Day a properly 5 global trending theme on Twitter, using revenue of the (purple) laces and guaranteeing extra reach smartly past the followers of a particular set of influencers.

When working to seize consideration in a social media crusade, they suggest 4 design concepts: 1)very own: create with a personal hook in mind; 2) sudden: individuals like ingesting and then sharing new guidance—draw them in by piquing their curiosity; three) visible: exhibit, don’t tell—pictures and videos talk tens of millions of phrases; and four) visceral: design the crusade so it triggers the senses via sight, sound, listening to, or taste.

Wing 3: have interaction If Wing 2 of the Dragonfly impact is set getting people to observe your cause, Wing 3, interact, is ready what happens subsequent—compelling americans to care deeply. engage is arguably the most difficult of the 4 wings, as a result of engaging others is extra of an paintings than a science. Engagement has little to do with logic or reason. You could have superb arguments to clarify why people should get involved, but when which you can’t interact them emotionally, they gained’t be swayed.

Barack Obama’s 2008 run for the White residence is possibly the broadest crusade to effectively use social media for social alternate. Obama’s group without difficulty used new social media tools—and in keeping with some experts, this daring flow secured him the presidency. Analysts at Edelman research say that Obama won via “converting universal americans into engaged and empowered volunteers, donors, and advocates through social networks, e mail advocacy, textual content messaging, and on-line video.” 5

although Obama’s grassroots effort turned into savvy at the usage of a wide variety of existing social media and expertise tools, its principal channel changed into My.BarackObama.com (nicknamed MyBO). in many methods this effortless-to-use networking site become like a extra concentrated version of facebook. It allowed Obama supporters to create a profile, build corporations, join, and chat with different registered clients, find or plan offline events, and raise dollars. MyBO additionally housed such user-generated content material as movies, speeches, photographs, and the way-to publications that allowed people to create their personal content material—comparable to a digital toolbox. The mission, design, and execution of the site echoed the one goal of the grassroots effort: to provide plenty of methods for americans to connect and get involved.

The Obama crew, which created essentially the most amazing set of on-line equipment ever used in a political crusade, did so in below 10 days, timing the web site to launch round Obama’s presidential campaign announcement. preserving focused on one clear mission (“involvement via empowerment”) helped them now not handiest to execute quickly but also to execute right. In its core performance, MyBO became the identical on launch day as it changed into on Election Day.

It become no coincidence that MyBO shared similarities with facebook; the Obama campaign had familiarized itself with fb early on, first the use of it earlier than the midterm elections. at the moment, facebook had just begun to permit political candidates to build profile pages, and even if Obama wasn’t a midterm candidate, he nevertheless wanted to harness on-line momentum. The crusade additionally employed facebook co-founder Chris Hughes to help it enhance and execute its social media strategy.

Hughes’s revolutionary contribution to MyBO changed into the use of social media not just to capture individuals’s consideration but also to allow them to develop into activists (with out a single container staffer telling them how). These activists grew to become a crew—in the beginning gathering on-line after which coordinating offline pursuits to evangelize their cause. MyBO built-in behavioral truths (involvement results in commitment; chance leads to empowerment) and social media equipment to encourage individuals to participate in ways in which they found significant and profitable. My.BarackObama.com become now not in simple terms a site; it changed into a move that made politics accessible via social media that people were already the use of day by day. It modified the face of political campaigns forever. however, extra critical, it made getting involved as handy as opening up an online browser and creating a web profile.

Wing 4: Take action in lots of ways, Alex Scott turned into a daily youngster. Her favorite food became French fries, her favourite color blue. She hoped to be a fashion clothier sooner or later. but in alternative ways, Scott changed into distinctive. simply earlier than her first birthday, she became clinically determined with neuroblastoma, an aggressive type of pediatric cancer. A tumor changed into faraway from her returned, and doctors informed her fogeys, Liz and Jay Scott, that if she beat the cancer she would doubtless now not stroll once more. Two weeks later Alex Scott moved her leg—probably the most many early clues about her resolution and capabilities. When Scott was 4, after receiving a stem cellphone transplant, she got here up with a plan that might change how she and her household coped with cancer from then on. “after I get out of the hospital I want to have a lemonade stand,” she pointed out. Scott wanted to make use of the cash she made to fight cancer and assist other little ones.

Her fogeys admit now that they laughed at Scott’s project. although one in each 330 American little ones contracts melanoma earlier than age 20, childhood cancer analysis is continuously underfunded. Scott become counseled that it may well be challenging to carry money 50 cents at a time. “I don’t care. I’ll do it anyway,” she replied.

Like hundreds of alternative junior entrepreneurs across the country, Scott installation a table in her front yard and started promoting paper cups of lemonade to neighbors and passersby. Her hand-printed sign advertised that every one proceeds would go to childhood cancer analysis. The 50-cent cost of a glass of lemonade became omitted as valued clientele paid with bills ($1, $5, $10, and $20) and allowed her to retain the exchange as a donation. Scott understood the importance of exchange management, and the exchange truly added up.

Scott raised more than $2,000 that first 12 months. Her plan became way over a social entrepreneur’s want to earn earnings for a aim; quite, it empowered others to behave for her trigger. She reopened her stand for enterprise every summer, and news of its existence and necessary cause unfold some distance past her nearby, her city, and even her domestic state of Pennsylvania. She leveraged that momentum and bought others to installation their own lemonade stands. Her approach become “sticky” in additional ways than one.6 earlier than lengthy, lemonade stand fundraisers took location in 50 states, plus Canada and France. Scott and her family unit regarded on The Oprah Winfrey demonstrate as well because the today show.

not one to be effectively daunted, Scott set a goal to elevate $1 million for melanoma research. by the point she reached $seven hundred,000, Volvo of North america stepped in and pledged to cling a fundraising adventure to certain that the $1 million purpose can be reached.

4 years after developing her first lemonade stand, Scott succumbed to melanoma. She turned into 8. In her too-brief life she raised $1 million for cancer analysis, developed cognizance of the seriousness of childhood melanoma, and taught a generation of toddlers (and their fogeys) concerning the value of abstract beliefs like group and charity. She also tested that making a change may also be fun.

To keep it up Scott’s legacy, her folks centered a nonprofit in her name, Alex’s Lemonade Stand basis (ALSF). on account that its founding, the 501(c)(3) charity has impressed greater than 10,000 volunteers to installation greater than 15,000 stands. It has raised in excess of $27 million and donated to greater than 100 analysis tasks at basically 50 associations in the u.s.. Scott assembled a band of cancer-fighting evangelists (family unit, chums, neighbors, residents, and companies) that was way more effective than anyone, even those closest to her, ever concept feasible. at the start, ALSF stayed linked to its elements via two electronic newsletters, Million greenback Monday and Freshly Squeezed Friday news, which included updates and anecdotes from lemonade stands across the country. No express enchantment changed into made; they saved the information mild and enjoyable. however when ALSF all started branching into social media, it discovered that the historical rules didn’t practice. It engaged its community greater directly and regularly via Twitter alerts and facebook posts. With the aid of social media—30,000 Twitter followers and 33,000 fb enthusiasts—the organization garnered a robust and devoted fan base, becoming exponentially. ALSF additionally redeployed its experience to make it dead fundamental for any person to hang a lemonade stand. Their web site (www.alexslemonade.org) documents, right down to the closing detail, what one needs and contains downloadable templates and tools. The foundation sends everyone who registers a kit of ALSFbranded substances, with banners, indications, posters, and flyers.

people in all places the area took Scott’s conception and modified it into a circulation. The success of Alex’s Lemonade Stand groundwork wasn’t as a great deal about raising cash because it became inspiring americans to take motion. The company identified that natural fundraising (dialing or eating for greenbacks) become a comparatively passive act. by assisting toddlers across the country set up their personal lemonade stands to battle childhood cancer, Scott mobilized a inhabitants of young ambassadors whose involvement and heightened cognizance made a a lot greater gigantic have an effect on.

The company embraced all 4 wings of the dragonfly: It focused on the intention to honor Scott’s are looking to lift cash to battle childhood melanoma; it grabbed consideration through tapping right into a deep-rooted American way of life, the lemonade stand; it engaged americans’s emotions through telling and retelling Scott’s compelling story. and eventually, it excelled on the fourth wing of the Dragonfly effect, Take action, the wing essential to closing the loop on old efforts.

ultimately, the Dragonfly effect demonstrates that one doesn’t need cash or vigour to cause seismic social exchange. With energy, center of attention, and an outstanding instant connection, the rest is possible.

this article is in response to the booklet The Dragonfly effect by using Jennifer Aaker and Andy Smith (John Wiley & Sons, 2010).

Jennifer Aaker is the common Atlantic Professor of advertising on the Stanford Graduate faculty of enterprise. She is broadly published in scholarly journals in psychology and advertising and marketing, and her work has been featured in the Economist, The manhattan times, The Wall road Journal, and NPR, amongst others.

Andy Smith is a principal of Vonavona Ventures, the place he advises technical and social ventures in marketing, buyer method, and operations. he's a guest lecturer on the Stanford Graduate faculty of enterprise and a contributor to good magazine.

examine more studies by Andy Smith & Jennifer Aaker.


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