Oracle 1Z0-340 : Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials Exam
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Exam Number : 1Z0-340
Exam Name : Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials
Vendor Name : Oracle
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Oracle Marketing cheat sheet
Oracle has a cloud arsenal, strong boom and momentum. right here's a glance at what Oracle customers and IT consumers need to know.
Oracle's cloud strategy has kicked into overdrive because the enterprise goals to be the No. 1 company of functions and eclipse Salesforce.com. in terms of notion, Oracle has became the nook and has everyone from Wall street analysts to valued clientele at the least interested in purchasing cloud items from the business. The huge query: How should still IT patrons factor Oracle into their cloud plans?
right here's a glance at the relocating components.
history and method
Oracle's cloud approach has been in the works for a few years and the approach revolves round having the biggest lineup of cloud functions revolving around applications, platform and infrastructure. Oracle's take---like SAP---is that the suite will win within the cloud too. That method isn't wonderful given each enterprise software carriers grew to be huge by way of selling suites.
To get to Oracle's existing cloud position, the enterprise has long gone on an acquisition spree. That merger and acquisition strategy is also from Oracle one hundred and one. Oracle entered the software market via buying PeopleSoft, Siebel and a bunch of others. In contemporary years, Oracle has acquired corporations that may build out its HR and marketing clouds with an emphasis on the latter.
download this text and lots of whitepapers and ebooks from their top rate library. appreciate knowledgeable IT analyst briefings and access to the true IT specialists, all in an ad-free adventure.
be a part of premium nowadays
a number of contemporary acquisitions include:
Eloqua (advertising and marketing);
This slide from the Datalogix acquisition highlights Oracle's cloud acquisition method. The purpose is to fill in components. Oracle's prevailing view is that the information cloud is the glue to everything. Given Oracle's database heritage, the focal point isn't all that surprising.
For Oracle, probably the most basic cloud method is to carry its purposes as a carrier and preserve its customer base engaged. different functions---platform and infrastructure for example---are table stakes obligatory to sell more cloud items to clients and subsequently get them on a full stack. Oracle is claiming that it can implement a cloud carrier in 12 to 16 weeks.
At Oracle's contemporary CloudWorld powwow in long island, Thomas Kurian, president of product development, simply pointed out the strategy: bring company applications to any companion, consumer and any individual on earth through a browser. Kurian walked via Oracle's revamped person interface, drilldowns and visualization equipment. additionally, Kurian walked potential consumers through constructing an instance---a detour that probably wasn't indispensable given many individuals were at the least somewhat skilled with Amazon web services.
in any case, it's tough to argue towards Oracle's method of providing dozens of cloud functions throughout diverse categories. One third of Oracle's cloud clients buy numerous services. Some shoppers get CRM, HCM and ERP in a cloud bundle. And fewer go with a pink cloud stack right through with infrastructure to platform to software as a service.
here chart from Oracle's December quarter income statement highlights the enterprise's cloud traction in addition to its biggest challenge: Ramping up functions fast adequate to offset what may well be a success to licensing and upkeep profits. Oracle is making the same journey that Adobe correctly made.
Do you believe?
Oracle's cloud turn has been extraordinary, but there is still a legacy to beat. Oracle's core company nonetheless revolves around licensing and preservation. while executives from co-CEOs Safra Catz and Mark Hurd to CTO Larry Ellison to senior vice presidents talk cloud, the relaxation of Oracle's more than 130,000 personnel need to think different. upkeep and licensing revenue in a single shot is a tough addiction to damage. there's a purpose groups like Workday, Salesforce and Amazon web functions snuck up on the huge carriers: massive tech carriers had profits to provide protection to and also you'd be nuts to disrupt the gravy educate too without delay.
easily put, Oracle's cloud shift will have to overcome some inherent skepticism. Will Oracle really carry beautiful cloud applications and greater importantly will the business remain on the person journey bandwagon? Can Oracle innovate over time for you? in case you go with Oracle's cloud stack are not you simply locking yourself in once more?
extra analyzing: Oracle woos cloud shoppers: Time for a kinder, gentler commercial enterprise event? | Oracle: profitable cloud notion game with IT patrons | Oracle receives its cloud due: Can it preserve it? | Oracle's Larry Ellison talks cloud trap-up game with Salesforce.com | enterprise vendors: Can they scale and hold it elementary? | Can hardware makers tackle rapid cloud turn?
there's no cause to select on Oracle. You might swap in any ordinary business huge long gone cloud chuffed and ask the equal questions.
although, it's worth noting that Workday, Salesforce and cloud-first agencies wouldn't have to beat the questions that the based companies do. youngsters even with the brand new breed of commercial enterprise dealer you need to think of lock-in and future proofing too. for my part, the jury is still out on even if the suite wins in the cloud too. in any case, there are application programming interfaces and inter-cloud connections that trade the equation dramatically.
i might argue that Oracle has develop into a formidable cloud player. And Oracle has accomplished adequate cloud work to at the least preserve a lot of its existing valued clientele within the fold. All of these legacy customers are prone to in the end circulation to the cloud over an on premise app. whereas that truth is miraculous, I suppose it be a huge start for an enterprise purchaser---existing Oracle customer or no longer---to buy the company's cloud pitch wholesale. Oracle should be handled like some other cloud issuer. You start small with a couple of workloads after which believe extra services if the returns are there.
In journalism there changed into an old saying that in case your mother instructed you she cherished you that you should check it out. If Oracle is throwing cloud love your means make sure you trust a smidge, however investigate the hell out of it. Oracle may need a few more years to prove itself in the cloud and establish a brand new music checklist. by all ability, dabble with Oracle's cloud.
a brand new Oracle (at the least from an aspirational point of view)
Oracle professionals speaking at the big apple CloudWorld adventure seemed to understand how the cloud has changed the customer engagement mannequin. Oracle desires to develop into more convenient to work with and spoke to the IT purchaser base smartly. Shawn price, senior vice president for Oracle's cloud company, acknowledged that the business has a lot of work to do on the frictionless transaction and deployment entrance, however the considering is within the appropriate vicinity.
Oracle is aiming to get purchasers on the cloud right now, carry an excellent journey after which beginning touchdown industries as an entire with support of notice of mouth. price's message is that Oracle is "deploying in 90 day increments. "it be their accountability to hold pace with innovation and laws. each deployment they do is an audition for the next," pointed out cost.
price pointed out Oracle is aiming to cut back the need for consulting the place possible, simplify deployments and make it easier to interact with the enterprise all the way through the sales cycle. rate observed that the cloud engagement mannequin is an 80 percent use case, fixed payment consulting and cloud pricing. This simplified earnings effort is absolutely baked in some categories and evolving elsewhere, said expense. "we're rethinking the engagement model," noted cost.
agree with the historical IT procurement model:
client and vendor would have interaction in some kind of discovery on requirements, needs and functionality;
References would come on the end;
Pricing would come at the end;
And consulting requirements would take a month to work out.
fee stated the brand new engagement goes like this:
The customer has carried out 60 p.c of the research on functionality before even journeying a web site;
clients desire consulting expenses initially assembly;
valued clientele desire unit charges and the large-bang transformation fees up entrance;
and they desire transparency and ongoing innovation.
My hunch is that the cloud compelled Oracle's hand on pushing a brand new engagement model with shoppers. Cloud functions are with ease easier to purchase without a lot of hassle. traditional IT procurement become like going to the used vehicle lot and haggling for hours. modern day IT procurement is extra like searching at Amazon.
I asked price how some distance Oracle was with its consumer engagement overhaul and he cited that "we're just getting begun." In different words, you mileage faraway from Oracle's cloud business can also vary.
cost noted Oracle would get to this new engagement model as a result of senior leadership became dedicated to the cloud. The other truth: Oracle can not make its cloud transformation without a new engagement model. And the business can't make that transformation devoid of turning customers into advocates for Oracle's cloud.